Is it a Corporate Brand Design or a Corporate Identity?
Well it's neither. The truth is that we're talking about the brand or corporate mark, not a brand or entity itself. The brand has come to mean much more than the mark, which enabled a farmer to tell his cows apart from another's.
Today the brand is a combination of values, built from tangible and intangible elements - a reliable product, good customer service for the happy and unhappy, overall satisfaction, trust in the company, people telling other people how good it is - to name but a few. The mark itself is a memory aid, a signature that denotes the integrity of the product or service offered.
The Brand Mark
As simple as possible, memorable, and as unique as a signature. With the right visual cues to appeal to its audience and stand out from it's competitors.
Brand mark recognition is the short cut that a consumer uses to make a purchase decision. It is valuable.
FDC researches and analyses information - on the product or service, the company's values, market and audience - while applying intelligence and creativity. This defines FDC's route to the development of a unique and valuable brand mark.