Frewin Design Consultancy

welcome

Introduction
Web Portfolio
Video and Animation Portfolio
Initial Process

Web Design and Build

Being on the Web is a Lot Like Speed Dating

The average time anyone spends on a web home page when searching for information
is measured in seconds.

Six seconds, that's your window of opportunity. If your opener is unappealing, they are gone.

Frewin Design Consultancy uses a combination of research, analysis, knowledge, intelligence, and creativity - to transform a site visitor's actions into those of a potential customer.

A Good Sense of Design and of the Medium - of the Company, Products, Market and Customer

Simple, but not easy. Beauty is in the eyes of the beholder. Understanding the customer is crucial to being attractive to them.

For years all you needed to be was on the web. Like the early days of commercial TV, just being there
was enough.

It's not any longer, there are millions of sites, thousands of competitors.

FDC works to make your company attractive, informative and appealing (something the world's best plastic surgeon can't do) with original content, visual appeal, intuitive navigation and built in Search Engine Optimisation (SEO).

Web Design Work Examples

Physical Therapy Clinics

Website Design, Coding, SEO
Sector: Healthcare

Area: Los Angeles, U.S.A.

Business to Consumer

Working with the Blur Group (an online marketing trading platform for crowd sourcing creatives) we re-designed an existing 'Flash' coded site into a CMS (Content Management System) to give the client real-time editing functionality.

We developed the brand positioning of 'Healing Hands' for this chain of physical therapy clinics in Los Angeles.

The site is also coded to functional on Apple iPad/iPhones.

The client is based in Los Angeles, U.S.A.

Farm Fertilizer Consultants and Distributors

Website Design, Coding, SEO
Sector: Agribusiness

Area: Canada, Eastern U.S.

Business to Business

This project started with the client requesting a review of their site (a 20 page site) and its effectiveness. The client wanted to become the 'go-to' site for Canadian farmers for information on general farm fertilizers and critically, organic and biological farm fertilizers.

We designed a new site, and working closely with their communications consultant, developed this site of 100 pages of crucial information. We also developed a 'comment' system blog, so that farmers could interact with the company. We've also added an e-commerce element, designing and building within the site the ability to purchase products on-line.

This has substantially improved the number of visitors, visitor time on site, lowered the bounce rate, and increased the number of pages viewed by site visitors.

The site is also coded to functional on Apple iPad/iPhones.

The client is based in Ontario, Canada.

Business Telephones and IT Services Website

Website Design, Coding, SEO
Sector: IT

Area: South East England

Business to Business

This project started with a review of the client's current site's SEO (a non FDC design and build) and its effectiveness. We reviewed the data and discovered the site was performing poorly, especially for the IT area of the client's business.

To increase the effectiveness we designed two new sites (see image, right) though site visitors would see it as only one. Adding visual impact and more engaging content (especially to the IT areas) and embedded SEO into the new site, including a new (more effective) web address for each site.

As part of our research we discovered that nobody was searching for a combined 'business phone and IT services' company, they searched for each sector seperately - hence the 'invisible' use of two sites to improve the SEO in both sectors.

The site is also coded to functional on Apple iPad/iPhones and Smart Phones.

The client is based in Kent.

You can see more HP Technology work in the Integrated and Graphics sections.

Natural Health Products E-Commerce Website

Website Design, Coding, SEO
Sector: Natural Health Products

Area: Canada/USA

Business to Consumer

This website has been designed for the natural health products market, with the emphasis being placed on female customers. It is an e-commerce site, enabling purchase of products on-line, including tax and shipping costs estimators.

This website is designed and coded as a Content Management System (CMS) allowing the client to make their own changes.

It uses animations, a blog and e-commerce software.

The site is also coded to work on Apple iPads and iPhones.

You can see more of the applications for Inner Mineral in the Brand/Corp id, Graphics and Integrated section.

The client is based in Canada.

Millwood Designer Homes

Website Design, Video, Coding, SEO
Sector: Residential Developers/House Builders

Area: London, Kent, East Sussex and Surrey

Business to Consumer

MDH have a reputation as a developer and builder of unique homes, many based on the Kentish Yeoman Farm Houses found locally.

The site is designed to showcase the quality, craftmanship and indivuality of their beautiful and distinctive homes.

This website is designed and coded as a Content Management System (CMS) allowing the client to make their own changes.

It uses video, animations and photo galleries.

The site is also coded with alternative images for Apple iPad/iPhone functionality and has a Twitter feed.

The client is based in Kent.

You can see more Millwood Designer Homes work in the Integrated and Graphics sections.

Westerhill Homes

Website Design, Responsive Design, Coding, SEO
Sector: Residential Developers/House Builders

Area: UK

Business to Consumer

A repositioning of local Kent house builder, formally known as Chartway Homes. They wanted a more up market approach to their branding and communications. We also designed the new branding for this company.

The site has interactive 'site plans'. It also has a 'fixed' top menu, allowing a visitor to scroll down the page, while always having immediate access to the main menu. This is a CMS site that is also coded to work on Smart Phones and Tablets, known as 'Responsive' design.

The client is based in Kent, in the U.K.

You can see more Westerhill Homes work in the Integrated and Brand/Corp id sections.

GardenEye

Website Design, Coding, SEO
Sector: Garden Design and Landscaping

Area: Sussex, Kent

Business to Consumer

A company unique in the way it carries out the process of design and build for domestic and commercial gardens.

This project started with understanding how different it was from other companies in the sector, then creating its identity, tone of voice and personality.

This website is designed and coded as a Content Management System (CMS) allowing the client to make their own changes.

It uses animations and photo galleries.

The site is also coded for Apple iPad/iPhone functionality.

The client is based in Sussex.

Truth

Website Design and Coding
Sector: IT

Area: UK

Business to Business

A spin off from BT, a company working on the software development of an invisible network monitor.

This project started with coming up with an individual name and identity, then applying a very open and clear way to explain a complex technical subject.

All best expressed through the use of a comic-book style, in an engaging, clear and understandable way.

You can see more of the applications for Truth in the Brand/Corp id and Graphic sections.

Business Continuity Services Group

Website Design, Coding, SEO
Sector: IT

Area: North America

Business to Business

A US based business continuity specialists company.

This project required a complete redesign and build of the company's current site. Designed to be more informative and engaging than the old site and with an emphasis on moving the brand up a number of levels, reflective of the service solutions on offer by BCS who had had a major upgrade of their offering since the company was launched.

The client is based in Tennessee and operates throughout North America.

The website has animation and password protected software downloads.

Equus Human Capital

Website Design and Coding
Sector: Human Resources

Area: UK

Business to Business

A human resource consultancy with a difference. Built upon clarity, straightforwardness and transparency.

The client is based in Stoke-on-Trent.

You can see more of the applications for Equus in the Brand/corp id section.

Crafty Cabinets

Website Design, Responsive, Coding, SEO

Sector: Home Improvements

Area: Florida, U.S.A.

Business to Consumer

This project started with a review of an existing site that wasn't reflecting the quality and design of the finished product.

The website re-design was part of a larger project, including a new logotype, stationery and printed marketing material. It is a CMS site that is also coded to work on Smart Phones and Tablets.

The client is based in the U.S.

You can see more Crafty Cabinets work in the Integrated, Brand/Corp id and Graphic sections.

Ask Veronnika - Agony Aunt Website

Website Design, Coding, SEO
Sector: Self-Help

Area: Canada and the US

Business to Consumer

FDC started with the client from scratch on this project. The client wanted to share her knowledge and experience with a wider audience.

The site is currently under construction.

You can see more of the applications for Ask Veronnika in the Brand/Corp id section.

The client is based in Canada.

Hallcroft Structured Finance

Website Design, Responsive, Coding, SEO
Sector: Residential/Commercial Development Finance

Area: U.K.

Business to Business

This is a simple one-page site with parallax scrolling and alternative 'responsive' coding for Smart Phones and Tablets. It also has a downloadable interactive PDF brochure.

The client is based in London.

Written English - Book Promotion Website

Website Design, Coding, SEO
Sector: Publishing

Area: Global

Business to Consumer

This was a site built to promote a book explaining the A-Z of English Grammar.

The client is based in the U.K.

Video and Animation Design Work Examples

VIDEO

Millwood Designer Homes

Video Shoot and Editing
Sector: Residential Developers/House Builders
Area: London, Kent, East Sussex and Surrey

Business to Consumer

This project's brief was to convey the MDH Private Client offer, instilling trust and belief in Millwood's capabilities and excellence.

FDC came up with the idea to film Millwood's MD John Elliott, talking potential clients through the process. This video was shot and edited by FDC.

Click the play button on the control bar to see the video. The client is based in Kent.

This project's brief was to refresh an existing website.

FDC came up with the idea to incorporate videos, which FDC created from existing photography and computer generated illustrations, adding music and sound effects. This has been a great success and MDH now incorporate numerous videos, shot and edited by FDC into their sites.

Click the play button on the control bar to see the video. The client is based in Kent.

You can see more Millwood Designer Homes work in the Integrated and Graphics sections.

VISIT THE WEBSITE

Animation

Advertising Web Page Opener

Animation Design and Coding
Sector: Advertising Agency

Business to Business

This is a demonstration typographic animation we used on an earlier version of the FDC site.

Click the play button on the control bar to see the video.